Boston Celtics NBA

Watch VISION's 2011 season in-arena graphics package produced for the Boston Celtics:  www.vimeo.com/19867190

PROJECT CHALLENGE:

When the 17-time NBA World Champion Boston Celtics moved into their spacious, new state-of-the-art home at TD Banknorth Garden, team management was adamant about creating an in-arena entertainment experience that rivaled the excitement of their new 19,600 seat arena.

The Celtics wanted to produce a high-energy, in-arena video experience that showcased the country's first indoor arena high-definition HD video scoreboard called Garden HDX as well as their 360-degree LED technology that would keep fans engaged and excited throughout the entire game all season long.

VISION:

The Boston Celtics engaged Tracey Shappro, Executive Producer of VISION Production Group to work closely with the Celtics' game day operations team to create a strategic direction for their game day visual content that would be cost-effective to produce for display over several distribution platforms, be visually-arresting and maximize the Celtics' marketing and game day efforts.

Shappro and team designed and produced a total in-arena entertainment experience that integrated the Celtics' brand identity, season theme, green color legacy, winking leprechaun logo and highlighted players utilizing edgy, hi-def graphics, animation, innovative visual effects, high-energy music and sound design that had Celtics fans on their feet. Literally.

CLIENT TESTIMONIAL:

"You always do great work for us.  Thank you for all you do."
Sean P. Sullivan, Director fo Game Presentation & Special Events, Boston Celtics