- 30,000 employees came together for a live ‘company wide meeting’ broadcast via satellite around the world
- 16 downlink locations included Singapore, Karsto, a gas processing plant; Calgary, Stavanger, Rio, Moscow, Houston, Lagos, Statfjord C oil platform located off the coast of Norway and more.
- Nine locations provided a two-way satellite link allowing those locations to participate live in the event.
Statoil
GLOBAL SATELLITE BROADCAST www.statoil.com
Statoil is an international oil and gas production company headquartered in Norway with operations in 40 countries and 30,000 employees worldwide. Statoil CEO Helge Lund announced the company’s new vision: “Crossing Energy Frontiers” along with the company’s new brand identity.
The Vision:
The CEO wanted to share the new vision and the new brand identity live with all 30,000 Statoil employees at over 40 locations worldwide at the same exact time.
The Challenge:
Logistics of communicating simultaneously to more than 30,000 employees located in 40 cities across the globe and in some very remote locations. There were 16 downlink locations including Singapore, Karsto, a gas processing plant; Calgary, Stavanger, Rio, Moscow, Houston, Lagos, to Statfjord C oil platform located off the coast of Norway and more. Nine selected locations were to provide a two-way satellite link allowing those locations to participate live in the event.
The Broadcast:
The program originated in London from the BBC Studios and hosted by BBC anchor, Mishal Husain.
- 30,000 employees came together for a one hour live ‘company wide meeting’ in a series of choreographed 'town hall‘ meetings around the world
- Statoil chose a satellite distribution platform to communicate companywide.
- To provide a backup, the program was simultaneously webcast across the Internet
- Lund used state-of-the-art hologram technology to communicate his vision to employees and to illustrate his key messages.
- After his presentation, 9 cities around the world were invited to participate in a live two-way question and answer session directly to Lund who responded from London.
ROI:
- All Statoil employees felt important and valued that day
- CEO shared vision for company’s future to all with a consistent message and company wide buy-in
- Statoil leadership was positioned as strong and caring for staff
- Key messages shared throughout for vision achievement strategy
